Numend, a Digital Pharmacy
Creative Direction, UX & UI
B.F.A Thesis Project
Comprehensive research and analysis conducted on the pharmaceutical industry. Creative direction for a speculative direct to consumer pharmacy.
Comprehensive research and analysis conducted on the pharmaceutical industry. Creative direction for a speculative direct to consumer pharmacy.
Goals:
Better Understand Pharma
Develop Brand Identity & System
Create interactive app prototype
Design in-house collaterals
Present project orally
Better Understand Pharma
Develop Brand Identity & System
Create interactive app prototype
Design in-house collaterals
Present project orally
Content:
Research
Audience
Identity
App Prototype
Collaterals
Research
Audience
Identity
App Prototype
Collaterals
The Problem
Over the past few decades, prescription drug prices in America have skyrocketed, creating a significant burden for many individuals who rely on medications to stay healthy. The pharmaceutical industry has purposely driven these exorbitant increases, as evidenced by numerous studies and reports on the issue.
Over the past few decades, prescription drug prices in America have skyrocketed, creating a significant burden for many individuals who rely on medications to stay healthy. The pharmaceutical industry has purposely driven these exorbitant increases, as evidenced by numerous studies and reports on the issue.
The Solution: Direct to Consumer
By using graphic design to support a direct-to-consumer pharmacy that's committed to putting people before profits, we're able to distribute high-quality, affordable medications and treatments that prioritize patient safety and well-being to those getting exploited.
By using graphic design to support a direct-to-consumer pharmacy that's committed to putting people before profits, we're able to distribute high-quality, affordable medications and treatments that prioritize patient safety and well-being to those getting exploited.
Target Audience
Brand Values
Identity Exploration & Alternative Directions
Logotype ︎︎︎
Numend is a new way of mending.
Numend is a new way of mending.
Brand Guidelines:
Supporting Typeface
Icon Set
Colors
Supporting Typeface
Icon Set
Colors
User Flow (Prescription Fill)
Mobile App Prototype
Numend’s mobile app simplifies the process of finding and obtaining medication. It also allows for easy sharing of orders with healthcare providers to ensure prescriptions are filled accurately.
Numend’s mobile app simplifies the process of finding and obtaining medication. It also allows for easy sharing of orders with healthcare providers to ensure prescriptions are filled accurately.
Marketing:
Billboards
Billboards
In House Collaterals:
Shipping System
Pharmacy Coats
Headquarters Graphic
Shipping System
Pharmacy Coats
Headquarters Graphic
