American Institute of Graphic Arts, Western Michigan University

Creative Direction, Social Media Strategy

MISSION: Lead a team of designers to establish themselves as one of AIGA’s most influential student groups in West Michigan.
Brand Guidelines
Scaling the Organization
Print Material
Social Media

I tapped into Western’s strong legacy of design by chiseling our logotype, and paired a stark color palette consisting of yellow and black. This color scheme also eludes to WMU’s former(and cooler) athletic uniforms.
Scaling the Organization


The WMU Design Grind was a collaborative project where our team developed a system and created a platform where members of our community could showcase their work, and speak their minds.

WMU Design Grind is live on spotify — Here

With a year of commitment to AIGA’s Instagram, we managed to gain more engagement than our respective competitors, and are projected to surpass their followings over the next few years.

Print Material

United States of America