American Institute of Graphic Arts, Western Michigan University
Creative Direction, Social Media Strategy
MISSION: Lead a team of designers to establish themselves as one of AIGA’s most influential student groups in West Michigan.
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Content:
Brand Guidelines
Scaling the Organization
Print Material
Social Medias
Brand Guidelines
Scaling the Organization
Print Material
Social Medias
I tapped into Western’s strong legacy of design by chiseling our logotype, and paired a stark color palette consisting of yellow and black. This color scheme also eludes to WMU’s former(and cooler) athletic uniforms.
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Scaling the Organization
Podcasting
The WMU Design Grind was a collaborative project where our team developed a system and created a platform where members of our community could showcase their work, and speak their minds.
WMU Design Grind is live on spotify — Here
With a year of commitment to AIGA’s Instagram, we managed to gain more engagement than our respective competitors, and are projected to surpass their followings over the next few years.
With a year of commitment to AIGA’s Instagram, we managed to gain more engagement than our respective competitors, and are projected to surpass their followings over the next few years.
Print Material
